For many businesses, cash flow wins out and quite simply you need to generate business NOW. In order to establish an immediate presence online, Pay Per Click (PPC) advertising is the most cost effective, measurable way to do this if done in a right way.
We begin every Pay per click advertising project with a thorough review of any existing PPC campaigns that your business is currently running, to identify pain points and areas for improvement. We talk with your company to fully assess your Pay per click marketing objectives, so we can properly optimise your PPC campaigns to meet your organisation’s stated goals.
- Research product & identify appropriate search terms
- Create targeted, well written & appealing ads
- Establishing a good click through rate
- Manage bid levels & keep a close eye on ad/campaign performance and revise ads / keywords accordingly.
Selecting the best, most appropriate search terms, writing accurate, targeted and meaningful campaign ads is a time consuming and specialised process, even more so for businesses with large and complex product ranges and a shortage of resource. To ensure you receive targeted traffic, it is important to utilise keyword match types as well as negative keywords to eliminate potentially unwanted, poorly targeted clicks.
Using customised banner ads to drive customers back to your website, after they’ve visited it one or more times is known as re-marketing.
The users can be reached with a discount or offer for the specific product or service they were interested in when they last visited your website. This approach makes the conversion rate higher as the user already know about your website and are familiar with your business and products.
You can rest at ease while we handle every detail that’s required to make your company’s re-marketing effort a success. You can count on the experts at Step Ahead Digital to put this successful method of online advertising to work for your business.
We leverage our knowledge and our proprietary technology, to successfully manage your company’s Pay Per Click campaigns for maximum profit, covering all bases, including bid management, ad creation, and campaign performance monitoring.
We carefully analyse your company’s paid marketing strategy and use the information from our analysis process to fine tune your current PPC strategy, for ongoing online marketing success and better return on investment.